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Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Brocx and van de Wiel (2013a, June 15). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum